New Meat and Poultry Packaging Aims to Inform and Engage Consumers

Consumers today want to know more about the foods that they put into their bodies. Where once a simple foam tray covered in plastic wrap, showcasing a juicy marbled cut of meat was enough to easily close the sale, but that is no longer the case. Knowledge is power for the next generation of meat eaters.

According to a study published by the Foundation for Meat Research & Poultry Education, price per pound, appearance and total package price are the leading factors when selecting and buying meat and poultry, as they have been the deciding factors for the past 11 years. Following close behind is the nutrition information, preparation knowledge and prep time.

A recent study done by 210 Analytics LLC shows that 36 percent of shoppers say that on-package recipes influence their meat purchasing decisions. This newfound knowledge is believed to be one of the main deciding factors for urban shoppers, those who make multiple trips to the store each week, supercenter shoppers and millennials. With the continual trend towards convenience, the on-package recipes appeal to the time-constrained consumer.

So how can processors utilize this information to create loyal customers? Foster Farms’, based out of Livingston, California, recently placed a QR code on their poultry products. The QR code has been given an AI-like personality as a woman named DORI. Put together by their marketing team, DORI is an innovative way to get consumers more involved and educated on products they are purchasing. When the QR code is scanned on a smartphone, the consumer will receive real-time access to more than 500 recipes, cooking information and tips, coupons, nutrition information and lists of local food festivals.

While what Foster Farms’ is doing rather new and unique, other companies have also started to make use of smart labels. Just BARE chicken uses a unique family farm code that allows consumers to trace where the chicken inside their specific package was raised. New product developers have also been working on visual freshness indicators for consumers to see and easily determine the quality of meat and poultry products.

Educating and informing consumers about the who, what, when and where surrounding a product is very important in keeping this next generation of consumers happy. With new technology, comes new jobs. For more information and help on finding a job or candidate in the meat, packaging or process industry, contact The Performance Exchange today. Where “Enhancing the Performance of Companies and Careers through Professional Placement” is what we do.