Frozen Novelties Still Popular with Americans of All Ages

Americans, even after all these years, are looking to the freezer section to satisfy their sweet tooth. Ice creams now come in a plethora of different flavor combinations, while other frozen delicacies have started adding flavor and nutrient-enhancing components. The future of frozen desserts looks very bright for the young and old alike.

While Baby Boomers don’t mind grabbing their favorite pint of classic ice cream from the store, Millenials and Gen Z are looking at different frozen treats to satisfy their cravings. Vegan, dairy-free and gluten-free options are ever-popular with the health-conscious Millenials and Gen Z. Smaller, private-label companies are changing the frozen dessert game by adding things like protein, probiotics, prebiotics and superfoods. These healthy ingredients allow those who care deeply about their health to still have the option to pick up a dessert item at stores like Whole Foods and Trader Joes, minus the guilt of a classic pint of ice cream. Baby Boomers still love the classic ice cream flavors they grew up on like cookie dough, mint chocolate chip and of course, plain chocolate and vanilla.

Halo Top changed the game by introducing their low-calorie, high-protein ice cream alternative options into the market. With Time Magazine naming Halo Top one of “The 25 Best Inventions of 2017”, Halo Top became the best-selling ice cream brand by fall of 2017. Halo Top offers many flavors of light ice cream, but their best seller is their line of dairy-free options. With flavors like toasted coconut, vanilla maple and birthday cake, it is no wonder that Halo Top an industry leader.

Gen Z has new flavor and texture desires that companies are working diligently to create. Food plays a vital role in creating experiences for this generation, so companies are having to cater to their demands and preferences. Clean-label, high-quality ingredients are very important. Companies are now making their products with cage-free eggs, sustainably farmed vanilla and milk from cows not treated with growth hormones to appease the next generation. Nuts, seeds, chocolate chunks and cookie bits are all added to give frozen treats the extra texture their younger fan base desires. Swirls of caramel and fudge are also added to more decadent products, but those delicacies are favored more by the Baby Boomers.

The future of ice creams and ice cream alternatives looks very promising. Companies are having to get more and more creative with their products, so who knows… your favorite flavor of ice cream may not even be created yet!